Today,
every business demands an online presence. Your brand stands no chance if it
isn’t complimented by a strong presence online. These online shops and portals
are getting bigger and stronger. However
to make your mark in this competitive world you don’t have to start big
If
your business is small and only carters to domestic market you can certainly put
a cap to your online budget. All you need is a smart and strategic planning you
can be up and running with your online shop on World Wide Web. In this post we
will cover three necessary steps in designing a significant online presence for
small scale businesses.
1) Go for a Template design
on an Open Source Platform: Irrespective you have
a content based website or an online shop; you can find a template to meet your
demand. These templates are pre-designed
and cover most of the things that are needed for a good web brand. These days most
of the templates are mobile responsive so you don’t have to spend anything
extra once your website is done. The benefit of these templates is that they
will cost you lesser than using a custom Web site design. You can find these templates
on WordPress and Open cart platforms. Once you select your platform you can opt for
an appropriate theme on theme forest.
2) Use the information about
your brand wisely: Most people think that the success of your website depends
upon the strength of your home page. This though is partially correct but not
entirely true. The success of your website depends upon the success of your
landing page. Therefore, you need to make
sure that you use this page wisely. Landing page is different from a home page.
You need to make sure that once customer is on to your landing page he has the
confidence to go all the way through. Make sure you design this page
appropriately using all the relevant contents and images.