Online
marketing is in demand today. Most of the businesses are turning their shops online
to avail maximum benefits of this online rush. Benefits are obvious:
·
Bigger markets
·
Lesser investment
Now,
setting up an online shop is not that easy. Success of an online shop depends
on number of things one of which is its design. The design of your shop must be
immaculate to engage maximum viewership from your audiences. In this blog, we
will try to look at few aspects that determine a quality Ecommerce design.
1) Security: Most of the e-commerce stores allow their customers
to make purchase online. Now, customers who are shopping online must be assured
that their card details will not be misplaced or leaked. If you are designing
an e-commerce store make sure that you make it evident to your customers that
shopping from your store is safe. Design your site in a way that it highlights
all the security measures that taken to make your online store secure.
2) Clarity: Never confuse your
customer with a complicated structure. Always give them a clear picture of what
is what. Make sure you have a good ‘Zoom in’ feature that gives a clear idea of
how product will look.Display the prices on the products clearly. Highlight all
the taxes and charges properly so that customer is never confused. Mention
clearly if you are giving any discounts or if there is any sale on your store.
You need to make sure that all your special offers are known to the customer.
3) One Page Checkout: You won’t believe, how
many people leave the website from the checkout page as it find it too lengthy to
fill. These days there are many ‘One page checkout’ plugins available that you
can add to your site to make it even more effective. A single page checkout
allows users to perform and carry out the entire task on that same page itself.
This not only looks easy but is also less time consuming.
4) Support Guest Checkouts: Never annoy your
customers. Don’t make it mandatory for them to register an account to make a
purchase. Keep things simpler on your site and allow guest checkouts. People
who are happy with your services will always come back to you. There are many
websites today that supports guest checkout make sure you don’t miss out on it
5) Responsive Design: Everything is on mobile
today. Therefore, you need to make sure that you get a store that is responsive
and fast to load. Trends in this market are showing that more and more people
are using their mobiles to make purchases. You need to make sure that your site
doesn’t miss out on these opportunities.
Your E-commerce store is your brand image, the more
attractive it, more people will like to associate with it. Therefore, make sure
that you give your customers an online experience that is secure and enjoyable.
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