E-commerce
is emerging as a big industry in a modern day scenario. The reach of these
markets from local to global is massive. This is why most of the brands are now
setting up their own e-commerce model to fit in the wagon. In this blog we will
mention what are some key aspects of a good E-commerce design and how they can
benefit your business.
1) Responsive checkout pages: If you are able to bring
your customers to a ‘checkout’ page you certainly don’t want to lose them from
there. This is where one page responsive checkouts are coming into play. You
need to give a model to your customers that allow them to shop from their phone.
Responsive Web Design, One page checkouts plays a huge role in it.
2) Guest Checkouts: Yes, you want a strong database of your
customers but to get that you need to work hard and wait patiently. 60% of the
customers drop out of the website if they are asked to make an account.
Therefore, you must support and allow Guests checkouts. Let them have an
account when they want. Till then just give them the luxury to shop without any
hassle.
3) Give them a fast site: You have to give your customers
a website that loads fast and operates smoothly. You don’t want them to wait
for ages for pages to load. To grab the
attention of the user you have to give him/her an experience that is fast and
easy to understand. A good speed of a website also infuses a confidence about
it.
4) Security is the key: This is one aspect that
every customer is concerned about. Therefore you need to make sure that your
website is secure and gives customers that feeling. Use of ‘Https’ and other
such certificates on the home page are certainly going to help this cause.
